Greater Johnstown School District

Radio Facts

• Radio reaches 93% of all adults each week.
• Radio reaches 94% of college grads age 18+.
• 96% of adults 18-49 with a college degree and an annual income of $50,000+ tune into radio over the course of a week.
• Radio reaches 233 million listeners over the course of a week.
• 63% of American adults listen to the radio every day.
• Radio reaches 85% of likely voters.
• 94% of Black Non-Hispanic persons and 95% of Hispanic persons, age 12+ tune into radio over the course of a week. Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.
• The average person spends 1,000 hours per year listening to the radio, second only to television at 1,500 hours. The internet, newspapers and magazines are all under 200 hours per year each.
• Radio Advertising used in conjunction with television advertising increased brand recall by 34% than television advertising alone.
• Radio Advertising used in conjunction with newspaper advertising increased brand recall almost 3 times than newspaper advertising alone.
• Radio Advertising used in conjunction with internet marketing raises the return on investment 4.5 times more than just using internet marketing only.
• Most radio ads generate emotional levels equal to or higher than T.V.
• Radio listeners believe that radio and its advertising are more relevant to them than television or newspapers.
• Radio has a 49% better R.O.I. than T.V.